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July 6, 2012

As part of the launch for the new carbonated drink LOL, we’ve been touring around festivals in the UK with a LOL ball pit, stopping off at the likes of ‘Rockness’, ‘Paddle Round The Pier’ and ‘T4 on the Beach’- sampling and encouraging festival goers to laugh out loud with a LOL!



Also, Freddie Thorn ourchosen illustrator, designed some edgy skateboards to give away as a prize whilst in the skate park at ‘Paddle Round The Pier’





June 19, 2012


The Big Kick are happy to announce the launch of our NEW Yorkie Fuel promotion. There are a 100 chances to WIN a Full Tank of petrol instantly- plus more chances to WIN a Full Tank or a FREE bar of Yorkie at The promotion runs across the 3 Yorkie SKU’s: Milk, Milk Duo and Raisin and Biscuit. So, check out our brilliant Yorkie Fuel packs instore now!



A winning token gesture from Birds Eye this summer

June 19, 2012


Birds Eye is launching a huge cross-category on-pack promotion to celebrate the most anticipated sporting events of the year. Across the UK and Ireland, consumers will have the chance to apply for key ring collectables of popular ‘spokesbear’ Clarence.

The campaign ‘Collect my Team for Free’ will feature across 20 million packs of key SKUs including Fish Fingers, Chicken Dippers, Potato Waffles and Burgers from 3rd June for ten weeks. Consumers simply redeem eight tokens to collect one of four plush Clarence key rings – a footballer, swimmer, tennis player or athlete.

Recent Birds Eye on-pack promotions such as ‘Give a Bear a Home’ and ‘Is Your Dinner a Winner?’ have proven hugely successful with consumers, helping to increase purchase rates and growing Birds Eye’s Facebook page fans by over 100,000.

Cornelia Honigfort, Brand Manager at Birds Eye says: “Our on-pack loyalty schemes are a fantastic way for retailers to boost sales in their freezers and increase repeat purchase. Our latest ‘Give a Bear a Home’ campaign was key to driving incremental sales in Frozen last year, and resulted in over 150,000 bear redemptions.

“With a bumper summer ahead, we’re sure our special sporting bears will be a real hit with consumers. We’ve also made them easy to collect by running the promotion across 24 of our best-selling SKUs”.

The launch will be supported by an extensive range of POS to increase in-store presence, as well as Facebook activity.


June 19, 2012


The Big Kick is proud to present their latest campaign for Stella Artois, which is currently on a shelf near you.


Stella Artois is the official beer partner of the Cannes Film Festival and as such we were briefed to develop an exceptionally strong promotion that built on the brand’s link with film – we’re delighted with the results.  Our challenge was to create a campaign worth watching for both consumers and retailers, offering genuine choice and aspirational films to choose from.


Featuring a collection of 50 discerning titles there is something to suit everyone’s taste. And it’s simple to take part.  A unique code is printed on the inside of every promotional pack and the film of choice is then streamed directly


The Big Kick was involved from start to finish, from instigating the unique collaboration with

Mubi, through to the design of the shopper marketing experience at retail.

Get ready for Red Ones

March 22, 2012

Red Ones is Rowntree’s latest promotion and brings us the first ever confectionery product to feature the Blippar call to action on pack, how exciting!

All you have to do is purchase a promotional pack of Sour Pastilles, Fruit Pastilles or Randoms and find all red sweets inside to win £10,000 instantly.

There’s lots more chances to win cash prizes and sweets on or – just register and enter your 12-digit pack code to see if you’re a winner.

The Big Reveal!

March 19, 2012

The nation has gone Mystery Flavour crazy and over 793,000 guesses later, the Walkers Mystery Flavours are revealed…

Another hugely successful promotion for Walkers and The Big Kick achieving the highest ever levels of consumer engagement. Congratulations to the three winners who correctly guessed one of each of the Mystery flavours and won £50,000!

Did you guess any of the flavours correctly, or do your taste buds need to go back into training?

And the winner is…

March 19, 2012

Choose A Chunky Champion empowered the Nation to vote for their favourite flavour, for the chance to make it a permanent fixture in the Kit Kat repertoire.

  • Facebook acted as the hub of the campaign, whilst blippAR and TV voting updates were media firsts.
  • The campaign received over 500,000 votes.

The public’s Chunky Champion won with a massive 47% of the vote… Well done Peanut Butter!

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